A quiet thing has been happening inside the catalogue. Over the last 18 months, our digital download sales have grown three times faster than the rest of the shop. They're a quarter of revenue now.
People are buying again
A decade of 'streaming-everything' built a generation of customers who realised they don't own any of the things they pay for. A paid-once, forever-downloadable file is, by contrast, radically calm.
What's selling
- Lightroom + Capture One presets — up 312% YoY.
- High-res icon packs — up 180%.
- Brush and texture sets — up 145%.
- Printable zines — surprisingly strong, up 98%.
Digital goods are having a second wind because owning something — anything — feels novel again.